My journey So Far

Explore my key experiences in advertising, public relations, and academic projects. Each opportunity has honed my skills in teamwork, organization, and strategic thinking, preparing me for the dynamic world of business and retail. Discover how my passion for learning drives me to excel in fast-paced environments.

Public Relations Internship

Full Picture | Public Relations Intern 
During my internship at Full Picture, I supported public relations efforts by drafting press releases, media pitches, and client communications tailored to specific target audiences. I conducted media research and built curated media lists that helped secure placements in relevant outlets, while also tracking media coverage and producing weekly sentiment reports analyzing positive and negative client mentions. In addition, I assisted with event planning and execution, managed social media content calendars, and actively participated in creating content for Instagram and LinkedIn, contributing to increased engagement across platforms.

Advertising Internship

Zimmerman Advertising | Marketing and Retail Account Services Intern
At Zimmerman Advertising, I worked within the Global Retail Account Services department, supporting account management efforts for major clients including Planet Fitness, McDonald’s, Five Below, and Office Depot. I utilized the Omni platform to analyze audience data and target specific demographics to optimize client reach and frequency. I also assisted in developing creative assets aligned with brand strategy and collaborated with a cross-functional intern team to build a comprehensive campaign and pitch for Planet Fitness, gaining hands-on experience in retail marketing, strategy, and teamwork.

Academic Group Projects

My group projects at Indiana University have been some of the most impactful parts of my academic experience, giving me hands-on opportunities to collaborate, lead, and learn from others. Working with diverse teams pushed me to stay organized, think strategically, and help move ideas from concept to completion. These experiences have strengthened my confidence and sparked my excitement for fast-paced, collaborative business environments.