Here, you will find a curated selection of advertising campaigns I've developed during my classes at Indiana University and previous internships. These projects showcase my dedication, creativity, and understanding of effective advertising strategies, all geared towards making a significant impact in the business and industry.

Indiana University

OLIPOP

This campaign displays Olipop as the version of soda that grew up with its audience. By pairing iconic early-2000s toy imagery with a modern functional drink, the work highlights Olipop’s core idea: the taste you love, built with benefits you need. Instead of asking people to give up soda, the campaign shows they can reconnect with it in a way that fits their lives today.

AKKO

This campaign positions AKKO as a protector of life’s most important moments. Some memories only happen once, and we rely on our phones to capture them. Without a working phone, those moments are lost forever.

CASA

This campaign supports Monroe County CASA, an organization that has served children in Monroe County for over 40 years. Research shows that many community members, especially younger adults, do not fully understand the child abuse and neglect happening within Monroe County, CASA’s role or realize how accessible volunteering can be, limiting volunteer recruitment and overall impact. This plan addresses that gap through clear messaging, emotional storytelling, and strategic media placement.

Thermacell

This campaign showcases Thermacell, a brand that helps families reclaim their outdoor spaces by creating a comfortable, mosquito-free environment without constant spraying or distractions. When parents are too focused on making their backyard completely bug-free, they can lose sight of what really matters, being present with their children in the moment.

Internships

Public Relations 

At Full Picture, a public relations firm in New York City, I created a strategy deck on singer, songwriter, Tate McRae, positioning her as a modern, moody pop brand through partnerships, press activations, and influencer strategy. The project demonstrated my ability to build a cohesive brand narrative and execute a full campaign across media, social, and cultural platforms.