Here, you will find a curated selection of advertising campaigns I've developed during my classes at Indiana University and previous internships. These projects showcase my dedication, creativity, and understanding of effective advertising strategies, all geared towards making a significant impact in the business and industry.
Indiana University
OLIPOP Campaign
This campaign positions Olipop as the version of soda that grew up with its audience. By pairing iconic early-2000s toy imagery with a modern functional drink, the work highlights Olipop’s core idea: the taste you love, built with benefits you need. Instead of asking people to give up soda, the campaign shows they can reconnect with it in a way that fits their lives today.
AKKO Campaign
This campaign positions AKKO as a protector of life’s most important moments. Some memories only happen once, and we rely on our phones to capture them. Without a working phone, those moments are lost forever.
CASA Campaign
This campaign supports Monroe County CASA, an organization that has served children in Monroe County for over 40 years. Research shows that many community members, especially younger adults, do not fully understand the child abuse and neglect happening within Monroe County, CASA’s role or realize how accessible volunteering can be, limiting volunteer recruitment and overall impact. This plan addresses that gap through clear messaging, emotional storytelling, and strategic media placement.
Internships
FULL PICTURE- New York, NY
This strategy deck is on singer, songwriter, Tate McRae, positioning her as a modern, moody pop brand through partnerships, press activations, and influencer strategy. The project demonstrated my ability to build a cohesive brand narrative and execute a full campaign across media, social, and cultural platforms.